May 25, 2022
In General Discussions
Transactions: join key , that is, to establish the relationship, from the Industry Email List customer table to the customer transaction history, including product returns from an e-commerce company for example. Events: any event you follow from any customer. If your Industry Email List organization is a marketplace or has different corporate identities, you can change these master data models to follow what makes sense. For example, for a 'two-sided' marketplace like and Industry Email List Marktplaats, you might have tables for sellers and buyers as well as different entities. For a B2B business, you probably have several Industry Email List accounts and contact entities in the hierarchy. Data collection and transformation tools There are different ways to collect data and to make the data warehouse usable. Making it usable is called Industry Email List data transformation. In most cases, I advise the analytics team to opt for an open source-based solution. In recent years, open source tools for creating the modern customer data stack / CDP have made data Industry Email List management and maintenance easier and easier while significantly reducing costs. Basic knowledge of data modeling is useful Creating a customer data model is one of the 5 foundations of a modern data stack. As a data-driven marketer, it is useful to have basic Industry Email List knowledge of data modelling. This article is probably a bit technical, but it will give you an idea of what is involved. This way you can be a better conversation partner when you sit at the table Industry Email List with data engineers and analysts. Do you want to learn more about this? Then you should not miss the Growth Marketing Event on April 21 in the Jaarbeurs! Jan Hendrik Fleury goes deeper Industry Email List into the challenges of collecting data, how data is collected in a privacy-compliance manner, the elements of a data strategy and the function of a Customer Data Platform. Would you like to know more or order your ticket(s) directly?