In fact everything is much more complicated. What are the boundaries of your market Less than half of the companies can answer this question. A textbook example is the railroad. The managers of the largest infrastructure companies are narrowing their market to rail transportation and losing it. How to create an effective PR strategy But railway companies are part of the logistics and passenger transportation market and they compete with other transport companies.
Spend a little time getting to know your organization's business better and you may be able to see hidden opportunities that competitors are missing. You don't understand who your cell phone number list target audience is They try to limit PR to communications with the media this approach has created a number of problems. For example PR people do not understand who a company's client is how it differs from a competitor's client and what market and political forces influence the success of a business. Hence the PRmistakes of companies.
To understand this you need to make a list of all stakeholders and all customer segments. The work is monotonous and painstaking but believe me it will pay off handsomely because understanding the audience is the key to influencing it. It is surprising to find that a significant part of the clients never read print media and the other part do not live on Facebook. Without understanding the target audience all work will be reduced to formal ineffective tools. How to create an effective PR strategy . You haven't set clear goals.