"This is some of the hardest stuff we do, is making these choices. We realize that we have a lot to earn in terms of trust and proving that this standalone messenger experience will be really good. We have some of our most talented people working on this."
To use chat on a smartphone you will need to have the Messenger app installed.This is a free app and can be downloaded from the App store on an iPhone or from Google Play on Android. For help on how to download and install apps see our guide here. The icon for the messenger app looks like this.
The growth of Instagram is also remarkable, from 1.1 billion users in October 2020 to 1.4 billion users in October 2022. Speaking of impressive growth: Meta competitor TikTok was also able to reach the benchmark of a billion users as of October 2022. As a small player in the messenger world, Telegram also successfully manages to increase the number of active users from 550 to 700 million in 2022.
There are only 25 countries in the world where WhatsApp is not the market leader. WhatsApp and the Messenger by Meta are growing about twice as fast as Facebook, the original platform (up 30% year-on-year). Currently, WhatsApp has the highest distribution of all messaging apps worldwide. If you combine all the existing apps of the Meta universe, the messenger market leaders of only ten countries in the world are not from the Meta dynasty.
With 91%, WhatsApp is overwhelmingly the most-used messaging app. Messenger from Meta is used by 59%, and Telegram ranks as the third most-used messenger (not considering Zoom) with 42% of users accessing it.
This makes WhatsApp the clear market leader for messengers in India, where it continues to rank as the most sought-after and most-downloaded app. In contrast, Messenger from Meta has 20% less users than WhatsApp.
As far as messaging goes, the newest numbers confirm that WhatsApp continues to play a significant role in Spain when it comes to news consumption. A survey by Statista from early 2021 shows that 43% of Spanish users consume news through messaging apps (WhatsApp: 35%, Telegram: 8%). While news consumption has decreased on Facebook, it has increased on WhatsApp and messenger apps as a whole.
And WhatsApp is also the most-used social media platform in Italy, with 90.3% of Italians using it monthly. Regarding instant messengers, again the Messenger by Meta is ranked second with 51.1% of people using it every month followed by Telegram (45.3%).
In a survey on the regular use of social media, 91% of respondents said they used messenger services such as WhatsApp on a daily basis. Social network platforms, such as Facebook, were used by 81% of respondents. The worldwide trend of stable messenger usage compared to a slow decline of time spent on social networks and other types of platform is thus also visible in South Africa.
The updated statistcs for 2022 show a 12.5% increase (30 million new social media users compared to 2021) in regular social media use in the United States, mainly driven by one category: instant messengers. Other categories, such as social networks, media sharing, blogging or consumer review networks record decreased between 2 to 5% compared to the previous year, whereas instant messaging on WhatsApp, Facebook Messenger or WeChat seems unphased.
When focusing only on messaging apps, the Messenger by Meta stands out, with 82% of users reporting to use the messenger regularly. WhatsApp usage also increased by 2%, with now 27% of respondents saying they use the service on a regular basis. This means that the green messenger almost caught up to Snapchat, with now being the second most regularly used messenger (not considering video call services) in the US.
Interestingly, WhatsApp is used by older people in Mexico as a way of sharing news. Where only 18% use the messenger app as a source for news between the ages of 18 and 24, in the age group of 55 years and older, more than half of users (52%) use it for forwarding information.
In 2021, Central and South America are among the strongest market regions for WhatsApp. 60% of the population in all Latin American and Caribbean countries actively uses the green messenger app, with Facebook Messenger, YouTube, and Instagram all ranking far behind WhatsApp.
Out of all social media apps, Brazilians spend with 29.2 hours by far the most time on WhatsApp. The messenger is outperforming other social media apps in this category with ease. Even YouTube, as a platform for long video formats is viewed less (23.3 hours) in Brazil.
A "face book" is a student directory featuring photos and personal information. In 2003, Harvard had only a paper version along with private online directories. Zuckerberg told The Harvard Crimson, "Everyone's been talking a lot about a universal face book within Harvard. ... I think it's kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week." In January 2004, Zuckerberg coded a new website, known as "TheFacebook", inspired by a Crimson editorial about Facemash, stating, "It is clear that the technology needed to create a centralized Website is readily available ... the benefits are many." Zuckerberg met with Harvard student Eduardo Saverin, and each of them agreed to invest $1,000 ($1,435 in 2021 dollars) in the site. On February 4, 2004, Zuckerberg launched "TheFacebook", originally located at thefacebook.com.
WhatsApp and Facebook Messenger are growing about twice as fast as Facebook, the original platform (+30% YoY). Nowadays, WhatsApp has the highest distribution of all Messengers worldwide. If you combine all existing apps of the Facebook Inc Universe, there are only 10 countries in the world where the messenger market leader is not from the Facebook dynasty.
As mentioned, WhatsApp is rather unpopular within the United States. In fact, a lot of Americans have never heard of the company before Facebook bought it in 2014. Although, this communication app, which is the clear market leader in many countries, sees rising number in messenger usage in the US. A lot of Americans actively using WhatsApp do so with friends and family abroad.
This makes WhatsApp the clear messenger-marketing market leader in India, where it continues to rank as the most sought-after and downloaded app. In contrast, Facebook Messenger lost popularity compared to previous year and reaches a fifth less people in direct comparison with WhatsApp.
93% of Singaporeans are using the internet on a daily basis. 75% of them use it actively on their smartphone for social networking activities, and 73% specifically use WhatsApp. Among all messenger apps in Singapore, WhatsApp counts the most downloads and active users.
In a survey asking social media users about their use habits, 93% of the respondents said they use messenger services like WhatsApp on a daily basis. In contrast, social network platforms like Facebook are used by 87% of the respondents.
WhatsApp is by far the most popular messenger service in Spain. 73% of the population used the green messenger app actively and regulary in 2017. Facebook Messenger, which ranks second favorite in Spain, only hasa usage rate of 37% of the population and falls way behind the top number 1.
Throughout all ages, Italians use the green messenger. The age group which claims to use it the most, are the ones aged between 25 and 54 years. But even 78% of those aged above 50 use the internet on a daily base!
88% of the French population uses the Internet, and 67% does so via mobile devices. Of all active internet users in France, 58% actively use social media. The most popular messenger service in France is Facebook Messenger with a reach of 41%. WhatsApp follows as third most used messenger with a reach of 23%, marginally behind Skype with 24%.
Latin America is one of the strongest market regions for WhatsApp. 60% of the population in all Latin American countries actively uses the green messenger app, with Facebook Messenger, YouTube and Instagram all ranking after WhatsApp for usage.
What about all the people you asked to be your friend who ignored or deleted your request? Facebook keeps track of that. Go to facebook.com/friends/requests(Opens in a new window) for a list of the people who hate you. Or maybe they just don't check Facebook that much. Probably both.
Facebook is a way to stay in touch with friends and family. It has almost all the features one needs. But, a few years back, it separated its messaging features from its main mobile app. One must have the Facebook messenger app installed to check messages. But not everyone is keen on using the Facebook messenger app. Some are still determined not to install the app.
Facebook is splitting the messenger feature into a separate app for several reasons. First, apps are operated differently from the web version. Hence, it requires a different strategy. The strategy behind the splitting is to dominate one's attention on their smartphone.
Another reason for the split is to declutter the Facebook app. Facebook continually updates its features and can't fit them all into one app, hence, the splitting. It doesn't want to bog down its app with too many features. Facebook messenger app is solely for messaging. Thus, it is clearer and faster than the Facebook app. The minimalist UI (user interface) is a way to avoid feature creep.
Splitting the messenger feature into another app will improve the user experience and the time spent on Facebook. Little wonder people get addicted to the app. It can dominate the user's smartphone and hold their attention.
Despite splitting its messenger feature into a separate app, Facebook has also made it possible to check messages without the messenger app. Users can now view their messages from the flagship Facebook app, website, Instagram, or third-party apps (parental control app), like the AirDroid notification syncing app. 2b1af7f3a8